Paid Search Advertising (PPC)
What is PPC?
Paid Search Advertising refers to the search engine advertising programs such as Google AdWords that allow a website to purchase ad placement through a bidding system. These ads link back to a website and generally show up to the right or at the top of the natural search results and are labeled as sponsored links or sponsored sites.
How does it work?
The position of paid search ads are based on an open bidding system meaning that advertisers place bids in order to have their ads listed on the results page of specific keywords or phrases, and are only charged when someone clicks on the ad and are taken to their site. This is why it’s often referred to as Pay-Per-Click or PPC, because you only pay when a searcher is driven to your site.
This is a very simple explanation, but PPC can be an extremely powerful tool for driving relevant traffic to your site. There are many elements that go into a successful PPC campaign and eDimensions has the capability and experience to help you achieve results. Our PPC services include:
- Campaign Management and Consulting
- Keyword Research
- Creative Ad Creation and Optimization
- Bid Management
- Analytics
- Landing Page Optimization
- Split Testing
Contact us today to find out how we can help you with Paid Search Advertising.